Project 79 Contemporary Mixed Addition — Case Study
Corner view showing a modern cedar-and-metal clad addition to a dark-sided craftsman bungalow with brick path and lush green yard.
Client
Mies Architects
Industry
Luxury Residential Architecture
Objective
Design visualization and marketing collateral for a luxury residential architecture project in Jacksonville, FL
Deliverables
6 photorealistic exterior renders across aerial, corner-view, rear-elevation, side-elevation viewpoints
Project Overview
We took on Project 79 Contemporary Mixed Addition knowing it would push our pipeline. A luxury residential architecture project of this scale needed more than pretty pictures — it needed a visual package that could carry the project’s identity across every touchpoint.
The Challenge
The challenges here were layered. Some were technical, some were practical, and some came down to managing expectations across multiple stakeholders who each wanted the renders to do something slightly different.
Scale was deceptive in this project. Spaces that look modest in plan felt expansive in three dimensions, and communicating that spatial quality through a flat image required very deliberate camera work.
The design had details that only become visible at close range — joinery, hardware, texture variation. These details are exactly what separates a good render from a great one, and the Mies Architects knew it.
Environmental context was critical. This project doesn’t exist on a white background — it sits in a real place with real neighbours, real vegetation, real light. Getting that wrong would make even perfect architecture look like a toy model.
Our Approach
Material development was a dedicated phase, not an afterthought. We sourced or created every texture to match the specification documents, testing each one under the project’s target lighting conditions before locking it in.
Camera positions were proposed based on what the architecture does best — the moments where form, material, and light come together most compellingly. We presented grey-shaded compositions for approval before adding materials and entourage.
Landscape and context modelling happened in parallel with the architecture. Trees, ground cover, street furniture, and sky were all custom-built for this project’s specific location and character.
The 3D model was built methodically from architectural plans, elevations, and sections. We cross-referenced everything to catch discrepancies that could show up as visual errors in the final renders.
Post-production was intentional and restrained — subtle atmospheric haze, corrected colour temperature, refined contrast. The goal was always to enhance realism, not to fabricate it.
The Result
The delivered visualization package has become the primary visual identity for Project 79 Contemporary Mixed Addition. It’s used across the project website, investor materials, printed brochures, and social media — a single visual language that holds together across every format.
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