Veterans Memorial Park — Case Study
3D rendering of a veterans memorial park featuring a military armored personnel carrier (APC/tank) displayed on a circular grass island. American flags fly on poles in the background. Modern Y-shaped
Client
Confidential
Industry
Landscape & Outdoor Design
Objective
Design visualization and marketing collateral for a landscape & outdoor design project in Dallas, TX
Deliverables
6 photorealistic exterior renders across eye-level, elevated, eye-level-centered viewpoints
Project Overview
Every project has a moment when it shifts from drawings on a screen to something people can actually react to. For Veterans Memorial Park, that moment came when we delivered the first hero render and the entire project team’s conversation changed.
The Challenge
This wasn’t a paint-by-numbers engagement. The complexities showed up early and stayed throughout production.
The material palette was specific and unforgiving. Certain finishes — the way light catches a particular stone, how a timber grain reads at different scales — had to be precise or the entire image would feel off to anyone who knows the real thing.
Environmental context was critical. This project doesn’t exist on a white background — it sits in a real place with real neighbours, real vegetation, real light. Getting that wrong would make even perfect architecture look like a toy model.
Consistency across the full gallery was essential. When someone flips through all the images, they should feel like they’re walking through one coherent place — not looking at renders made by different people on different days.
Our Approach
Final delivery was staged. Hero images shipped first for immediate marketing use. The complete gallery followed shortly after, formatted for web, print, and presentation deck use.
Camera positions were proposed based on what the architecture does best — the moments where form, material, and light come together most compellingly. We presented grey-shaded compositions for approval before adding materials and entourage.
The 3D model was built methodically from architectural plans, elevations, and sections. We cross-referenced everything to catch discrepancies that could show up as visual errors in the final renders.
Landscape and context modelling happened in parallel with the architecture. Trees, ground cover, street furniture, and sky were all custom-built for this project’s specific location and character.
Material development was a dedicated phase, not an afterthought. We sourced or created every texture to match the specification documents, testing each one under the project’s target lighting conditions before locking it in.
The Result
The delivered visualization package has become the primary visual identity for Veterans Memorial Park. It’s used across the project website, investor materials, printed brochures, and social media — a single visual language that holds together across every format.
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Project Gallery
