Garry Lynne Ranch
Mid Century Modern Ranch House Visualization
MISPLACED: Bird's-eye view of a mid-century modern single-family ranch house with a low-slope roof, brick facade, wood siding garage, and large lawn with stepping stone path.
Project Overview
When the residential architect engaged us for Garry Lynne Ranch, they were clear about the deliverables: 2 high-resolution exterior views that could serve double duty — design review today, sales collateral tomorrow.
MISPLACED: Bird’s-eye view of a mid-century modern single-family ranch house with a low-slope roof, brick facade, wood siding garage, and large lawn with stepping stone path.
The Challenge
The biggest hurdle was fidelity at scale. With 2 compositions to produce, we couldn’t afford to let quality drift between the first render and the last. Every image needed to feel like it came from the same visual universe.
Lighting was the quiet challenge here. The residential architect wanted Daylight, Overcast / Soft Light conditions, and getting those to look natural — not staged, not oversaturated — is where a lot of archviz falls flat.
Our Approach
Landscape and entourage came last but mattered enormously. Trees, people, vehicles, sky — these contextual elements are what make a render feel like a photograph instead of a diagram.
We started where we always start: with the drawings. Every wall thickness, every material notation, every site boundary got translated into the 3D model before we touched a single texture or light.
The modelling phase was methodical. We built the geometry from the architectural plans, cross-referencing elevations and sections to catch anything that might read differently in three dimensions than it does on paper.
The Result
Production closed within 1-2 weeks. The hero image is now the signature visual for Garry Lynne Ranch, and the supporting gallery views have been deployed across the residential architect’s marketing channels.
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