Urban Tower Mixed Use Hotel

Project Overview

For the hospitality developer behind Urban Tower Mixed Use Hotel, visualization wasn’t a nice-to-have — it was the centrepiece of their go-to-market strategy. We produced 3 images to match that ambition.

Tall modern mixed-use hotel tower seen from a street-level crosswalk at dusk; the podium features white vertical fins, orange accent arches at the entrance, green hanging planters on upper podium edge, and a glass-and-steel tower rising above; pedestrians and vehicles populate the scene.

The Challenge

Stakeholder alignment was part of the challenge. Multiple decision-makers had different priorities for what the renders should emphasise, and we had to find compositions that satisfied all of them without diluting any single perspective.

Each viewpoint served a different audience. The hero shot needed marketing punch. The detail views needed technical precision. The aerial needed context. Making all of them feel cohesive while serving different purposes was the real puzzle.

Our Approach

Camera positions were planned, not improvised. We mapped out low-angle, eye-level angles based on the project’s strongest design moments, then refined framing through a series of grey-shaded test renders before committing to final production.

Post-production was restrained. We adjusted contrast, corrected any colour casts, and added subtle atmospheric effects — but the goal was always to enhance what was already there, not to paper over problems in the base render.

We shared work-in-progress renders with the hospitality developer at two key milestones: after initial composition lock and after material refinement. Both rounds stayed tight — targeted feedback, fast turnarounds.

The Result

Delivery took 2-3 weeks from kick-off to final files. The 3-image set now powers the project’s online presence, sales centre displays, and social media content.

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