Tell us your launch month. We'll tell you the rest in one line.
No set to look at, no brief to fill in first — just the month, and what you should have ready by then.
This isn't a pitch for a render set. It's a one-line answer to a question most practices are already sitting on: how far out is too early to ask for a finished interior, and how close in is too late for just a site plan? Reply with your month and we'll tell you which stage below is yours — free, no obligation, no set required to look at first.
Three months in, one line out
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8+ months outYou'll usually have a site plan and a massing.
One still that shows how it sits on the land. Nothing furnished yet — nothing furnished decided yet either.
- 3–6 months out
You'll usually have a facade and a materials palette.
A street-level view that carries someone up to the door. The building is real now — the units inside mostly aren’t yet.
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6 weeks or lessYou'll usually have finish selections signed off.
A finished interior a buyer can actually stand in on the page. Anything less reads as unfinished; anything earlier would have been a guess.
That's it — three rows, no genre names to remember. Reply with your month and we'll match it for you, then leave it there unless you want to keep talking. If you'd rather read the fuller argument for why this matters, it's over here.
