Modern Laundromat | Praxis Studio

Project Overview

For the visual merchandising firm behind Modern Laundromat, visualization wasn’t a nice-to-have — it was the centrepiece of their go-to-market strategy. We produced 2 scene renders to match that ambition.

Same laundromat as ‘New laundromats.

The Challenge

Getting the materials right was non-negotiable. The visual merchandising firm had specific finishes in mind, and anything that read as ‘generic CG’ would undermine the credibility of the entire package.

Lighting was the quiet challenge here. The visual merchandising firm wanted Daytime (Window Light With Roller Shades) conditions, and getting those to look natural — not staged, not oversaturated — is where a lot of archviz falls flat.

Our Approach

Camera positions were planned, not improvised. We mapped out wide-angle perspective, wide-angle from opposite end angles based on the project’s strongest design moments, then refined framing through a series of grey-shaded test renders before committing to final production.

Post-production was restrained. We adjusted contrast, corrected any colour casts, and added subtle atmospheric effects — but the goal was always to enhance what was already there, not to paper over problems in the base render.

Landscape and entourage came last but mattered enormously. Trees, people, vehicles, sky — these contextual elements are what make a render feel like a photograph instead of a diagram.