Christian Cherry Beauty Supply

Project Overview

This retail interior project in Edinburgh, UK arrived with ambition. Christian Cherry Beauty Supply needed 2 photorealistic visualizations covering everything from hero marketing shots to detailed design-review angles.

Same beauty supply store as ‘Christian Cherry’ file but with Praxis Studio watermark/logo in bottom-left corner and a semi-transparent watermark in center.

The Challenge

The project site has strong character — mature trees, sloping terrain, established neighbours. Ignoring that context would have produced renders that felt disconnected from reality. We had to model the environment as carefully as the building itself.

The biggest hurdle was fidelity at scale. With 2 compositions to produce, we couldn’t afford to let quality drift between the first render and the last. Every image needed to feel like it came from the same visual universe.

Our Approach

Camera positions were planned, not improvised. We mapped out one-point perspective (central aisle) angles based on the project’s strongest design moments, then refined framing through a series of grey-shaded test renders before committing to final production.

Feedback cycles were structured. We presented renders in context — placed into the marketing layout or presentation deck — so the retail brand could evaluate them as their audience would see them, not as isolated files on a white background.

Landscape and entourage came last but mattered enormously. Trees, people, vehicles, sky — these contextual elements are what make a render feel like a photograph instead of a diagram.

The Result

The full set of 2 renders was delivered within 1-2 weeks. Hero images went out first for early marketing, with the complete gallery following shortly after for the project website and brochure.

Working on something similar? Let’s talk about your project — or browse more of our work.