The Grand Dinner Diner

Project Overview

The Grand Dinner Diner wasn’t just another rendering job — it was a visual campaign. The commercial real estate firm needed 2 views that could work across presentations, print materials, and digital marketing simultaneously.

Classic American diner-style restaurant with red, yellow, and chrome retro facade, striped awning, outdoor seating, and parking lot.

The Challenge

Getting the materials right was non-negotiable. The commercial real estate firm had specific finishes in mind, and anything that read as ‘generic CG’ would undermine the credibility of the entire package.

The design was still evolving when we started. We had to build a model flexible enough to absorb changes mid-stream without derailing the production schedule.

Our Approach

The rendering pipeline was set up to handle 2 outputs efficiently. Shared lighting rigs, consistent material libraries, and a standardised colour pipeline meant every image maintained the same visual standard.

Lighting development ran parallel to the modelling. We tested multiple Daylight setups early — before the geometry was even finished — so we could lock in the mood and atmosphere without burning production time later.

Post-production was restrained. We adjusted contrast, corrected any colour casts, and added subtle atmospheric effects — but the goal was always to enhance what was already there, not to paper over problems in the base render.

The Result

We wrapped production within 1-2 weeks, delivering 2 final renders optimised for both digital and print. The hero shot leads the project’s marketing, and the gallery views round out the full story.

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