3 Road Liquors

Project Overview

3 Road Liquors started with a conversation about what this retail and mixed-use project in Brussels, Belgium needed to communicate. The answer was 2 carefully planned views, each telling a different part of the design story.

Single-story liquor store with red awning, gabled dormer accents, drive-thru signage, and large parking lot.

The Challenge

At 2 deliverables, there’s a real risk of redundancy — views that look too similar or don’t add new information. We planned the camera positions deliberately so every image earned its place in the set.

Lighting was the quiet challenge here. The retail developer wanted Daylight conditions, and getting those to look natural — not staged, not oversaturated — is where a lot of archviz falls flat.

Our Approach

The rendering pipeline was set up to handle 2 outputs efficiently. Shared lighting rigs, consistent material libraries, and a standardised colour pipeline meant every image maintained the same visual standard.

Landscape and entourage came last but mattered enormously. Trees, people, vehicles, sky — these contextual elements are what make a render feel like a photograph instead of a diagram.

The modelling phase was methodical. We built the geometry from the architectural plans, cross-referencing elevations and sections to catch anything that might read differently in three dimensions than it does on paper.

The Result

The 2 renders were handed over within 1-2 weeks — each optimised for its intended use, from large-format print to responsive web display.

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