Road View Highrise Cluster

Project Overview

The scope for Road View Highrise Cluster was substantial — 2 visualizations for a multi-family residential project that the multifamily housing developer was preparing to take public. Every image had a purpose, from investor decks to the project website.

Elevated daytime view of a cluster of contemporary 12-14 story residential towers with beige and sage green render, vertical architectural fins, ground-level parking podium, roadside landscaping, and a clear sky.

The Challenge

Stakeholder alignment was part of the challenge. Multiple decision-makers had different priorities for what the renders should emphasise, and we had to find compositions that satisfied all of them without diluting any single perspective.

The biggest hurdle was fidelity at scale. With 2 compositions to produce, we couldn’t afford to let quality drift between the first render and the last. Every image needed to feel like it came from the same visual universe.

Our Approach

Material selection was hands-on. We sourced textures from manufacturer libraries and matched them against the specification documents. Where specs were ambiguous, we sent samples to the multifamily housing developer for sign-off before rendering.

Landscape and entourage came last but mattered enormously. Trees, people, vehicles, sky — these contextual elements are what make a render feel like a photograph instead of a diagram.

We shared work-in-progress renders with the multifamily housing developer at two key milestones: after initial composition lock and after material refinement. Both rounds stayed tight — targeted feedback, fast turnarounds.

The Result

All 2 images were delivered on schedule within 2-3 weeks. The multifamily housing developer has used the package across their website, printed materials, and investor presentations.

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