Paradise Palm Villas

Project Overview

Paradise Palm Villas wasn’t just another rendering job — it was a visual campaign. The property development firm needed 2 views that could work across presentations, print materials, and digital marketing simultaneously.

Front elevation of a coastal white clapboard duplex/multi-unit raised structure on stilts with palm trees, metal roof accents, and covered parking below.

The Challenge

At 2 deliverables, there’s a real risk of redundancy — views that look too similar or don’t add new information. We planned the camera positions deliberately so every image earned its place in the set.

One of the trickier aspects was environmental context. A building doesn’t exist in a vacuum, and placing this multi-family residential design convincingly into its Brooklyn, NY surroundings required careful attention to vegetation, street furniture, lighting conditions, and neighbouring structures.

Our Approach

We ran the first round of test renders at reduced resolution to get quick feedback on composition, materials, and overall mood. This let us catch issues early when changes were cheap, not late when they weren’t.

Lighting development ran parallel to the modelling. We tested multiple Daylight setups early — before the geometry was even finished — so we could lock in the mood and atmosphere without burning production time later.

Material selection was hands-on. We sourced textures from manufacturer libraries and matched them against the specification documents. Where specs were ambiguous, we sent samples to the property development firm for sign-off before rendering.

The Result

We wrapped production within 2-3 weeks, delivering 2 final renders optimised for both digital and print. The hero shot leads the project’s marketing, and the gallery views round out the full story.

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