European Row Apartments 3series

Project Overview

2 renders. Austin, TX. A multi-family residential project called European Row Apartments 3series that the multifamily housing developer needed visualized before ground broke. That was the starting point.

Daytime corner street view of a European 3-story row of apartments with painted render facades in beige and yellow, mansard slate roofs, cobblestone road, autumn leaves, parked car, and pedestrians.

The Challenge

The design was still evolving when we started. We had to build a model flexible enough to absorb changes mid-stream without derailing the production schedule.

At 2 deliverables, there’s a real risk of redundancy — views that look too similar or don’t add new information. We planned the camera positions deliberately so every image earned its place in the set.

Our Approach

We shared work-in-progress renders with the multifamily housing developer at two key milestones: after initial composition lock and after material refinement. Both rounds stayed tight — targeted feedback, fast turnarounds.

The modelling phase was methodical. We built the geometry from the architectural plans, cross-referencing elevations and sections to catch anything that might read differently in three dimensions than it does on paper.

Camera positions were planned, not improvised. We mapped out corner-view angles based on the project’s strongest design moments, then refined framing through a series of grey-shaded test renders before committing to final production.

The Result

We wrapped production within 2-3 weeks, delivering 2 final renders optimised for both digital and print. The hero shot leads the project’s marketing, and the gallery views round out the full story.

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