Brad G Apartment Complex

Project Overview

We approached Brad G Apartment Complex knowing the multifamily housing developer had a tight window and high expectations. 2 exterior views needed to cover street-level perspectives — and each one had to stand on its own.

A large contemporary multi-story apartment complex with warm wood-toned siding and stone base accents, viewed from a parking area with multiple vehicles.

The Challenge

Stakeholder alignment was part of the challenge. Multiple decision-makers had different priorities for what the renders should emphasise, and we had to find compositions that satisfied all of them without diluting any single perspective.

Each viewpoint served a different audience. The hero shot needed marketing punch. The detail views needed technical precision. The aerial needed context. Making all of them feel cohesive while serving different purposes was the real puzzle.

Our Approach

Material selection was hands-on. We sourced textures from manufacturer libraries and matched them against the specification documents. Where specs were ambiguous, we sent samples to the multifamily housing developer for sign-off before rendering.

The modelling phase was methodical. We built the geometry from the architectural plans, cross-referencing elevations and sections to catch anything that might read differently in three dimensions than it does on paper.

Post-production was restrained. We adjusted contrast, corrected any colour casts, and added subtle atmospheric effects — but the goal was always to enhance what was already there, not to paper over problems in the base render.

The Result

We delivered the complete package of 2 renders within the agreed 2-3 weeks window. The multifamily housing developer confirmed the images are now central to their sales and approval materials.

Thinking about visualization for your next project? Reach out — we respond within 24 hours. Or keep exploring.