Altona Townhouse Joe

Project Overview

The multifamily housing developer came to us mid-design with Altona Townhouse Joe, a multi-family residential project in Kansas City, MO. They needed 2 images that could work for client presentations now and marketing materials later.

Eye-level courtyard view of luxurious neoclassical townhouses with tall arched windows, stone pilasters, iron balconies, and vehicles parked in a shared courtyard.

The Challenge

Lighting was the quiet challenge here. The multifamily housing developer wanted Daylight, Dusk / Twilight conditions, and getting those to look natural — not staged, not oversaturated — is where a lot of archviz falls flat.

One of the trickier aspects was environmental context. A building doesn’t exist in a vacuum, and placing this multi-family residential design convincingly into its Kansas City, MO surroundings required careful attention to vegetation, street furniture, lighting conditions, and neighbouring structures.

Our Approach

Lighting development ran parallel to the modelling. We tested multiple Daylight, Dusk / Twilight setups early — before the geometry was even finished — so we could lock in the mood and atmosphere without burning production time later.

Feedback cycles were structured. We presented renders in context — placed into the marketing layout or presentation deck — so the multifamily housing developer could evaluate them as their audience would see them, not as isolated files on a white background.

The rendering pipeline was set up to handle 2 outputs efficiently. Shared lighting rigs, consistent material libraries, and a standardised colour pipeline meant every image maintained the same visual standard.

The Result

Delivery took 2-3 weeks from kick-off to final files. The 2-image set now powers the project’s online presence, sales centre displays, and social media content.

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