20 White Housing Complex
Modern Housing Complex Visualization
Aerial view of a minimalist white-rendered multi-family housing complex with flat roofs, wooden privacy fences, and surrounding greenery along a residential street.
Project Overview
For the multifamily housing developer behind 20 White Housing Complex, visualization wasn’t a nice-to-have — it was the centrepiece of their go-to-market strategy. We produced 3 renders to match that ambition.
Aerial view of a minimalist white-rendered multi-family housing complex with flat roofs, wooden privacy fences, and surrounding greenery along a residential street.
The Challenge
Lighting was the quiet challenge here. The multifamily housing developer wanted Daylight, Overcast / Soft Light conditions, and getting those to look natural — not staged, not oversaturated — is where a lot of archviz falls flat.
The timeline was compressed. The multifamily housing developer had a launch date that wasn’t moving, which meant our production schedule had zero slack for extended revision cycles.
Our Approach
Landscape and entourage came last but mattered enormously. Trees, people, vehicles, sky — these contextual elements are what make a render feel like a photograph instead of a diagram.
Post-production was restrained. We adjusted contrast, corrected any colour casts, and added subtle atmospheric effects — but the goal was always to enhance what was already there, not to paper over problems in the base render.
Feedback cycles were structured. We presented renders in context — placed into the marketing layout or presentation deck — so the multifamily housing developer could evaluate them as their audience would see them, not as isolated files on a white background.
The Result
We delivered the complete package of 3 renders within the agreed 2-3 weeks window. The multifamily housing developer confirmed the images are now central to their sales and approval materials.
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