113 Townhouse Complex
Contemporary Townhouse Visualization
Aerial daytime view of a contemporary townhouse development with a central pedestrian courtyard, white rendered facades, and dark brick accents flanking a landscaped walkway.
Project Overview
The architecture firm came to us mid-design with 113 Townhouse Complex, a multi-family residential project in Cambridge, UK. They needed 3 images that could work for client presentations now and marketing materials later.
Aerial daytime view of a contemporary townhouse development with a central pedestrian courtyard, white rendered facades, and dark brick accents flanking a landscaped walkway.
The Challenge
One of the trickier aspects was environmental context. A building doesn’t exist in a vacuum, and placing this multi-family residential design convincingly into its Cambridge, UK surroundings required careful attention to vegetation, street furniture, lighting conditions, and neighbouring structures.
The project site has strong character — mature trees, sloping terrain, established neighbours. Ignoring that context would have produced renders that felt disconnected from reality. We had to model the environment as carefully as the building itself.
Our Approach
Camera positions were planned, not improvised. We mapped out aerial angles based on the project’s strongest design moments, then refined framing through a series of grey-shaded test renders before committing to final production.
We leaned on physically-based rendering throughout. Every material — glass, stone, metal, timber — was defined by real-world optical properties. That’s what makes the difference between a render that looks ‘nice’ and one that looks true.
Post-production was restrained. We adjusted contrast, corrected any colour casts, and added subtle atmospheric effects — but the goal was always to enhance what was already there, not to paper over problems in the base render.
The Result
Production closed within 2-3 weeks. The hero image is now the signature visual for 113 Townhouse Complex, and the supporting gallery views have been deployed across the architecture firm’s marketing channels.
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