Modern Apartment Interior Rendering
Interior visualization of a contemporary urban apartment, highlighting spatial flow, natural light, and curated material palettes for off-plan sales.
Project overview
This interior rendering project was produced for [[CONFIRM: client type, e.g. “a residential property developer”]] marketing [[CONFIRM: project description, e.g. “a 120-unit urban apartment complex”]] in [[CONFIRM: city or region]].
The goal was to give prospective buyers a tangible sense of each unit’s spatial quality, natural light, and finish levels — well before fit-out began on site.
The challenge
Off-plan apartment sales depend heavily on the buyer’s ability to imagine living in the space. The design team needed visuals that would:
- Communicate spatial proportions accurately — showing ceiling heights, window-to-floor ratios, and room flow without distortion.
- Showcase material options — [[CONFIRM: e.g. “Two finish schemes were required: ‘Light Oak’ and ‘Walnut Contemporary’”]].
- Support multiple marketing channels — images needed to work equally well in large-format print, web galleries, and social media crops.
What we delivered
| Deliverable | Details |
|---|---|
| Interior stills | [[CONFIRM: number, e.g. “6 photoreal interior views”]] |
| Rooms covered | [[CONFIRM: e.g. “Living/dining, kitchen, master bedroom, bathroom, balcony view”]] |
| Finish variants | [[CONFIRM: e.g. “2 material schemes per view”]] |
| Resolution | [[CONFIRM: e.g. “5000 x 3500 px”]] |
| Turnaround | [[CONFIRM: e.g. “12 working days”]] |
Process
- Design review — We received [[CONFIRM: source files, e.g. “Revit model and interior design specification sheets”]] and held a kick-off call to clarify camera positions and styling direction.
- Scene preparation — Furniture, fixtures, and accessories were selected from our library and supplemented with [[CONFIRM: e.g. “custom models of the client’s specified kitchen cabinetry and bathroom fittings”]].
- Lighting studies — Natural light simulations were run for the actual site orientation to ensure sunlight and shadow patterns matched real-world conditions.
- Client reviews — [[CONFIRM: number of revision rounds, e.g. “Two revision rounds”]] covered material adjustments, camera angle tweaks, and styling refinements.
- Final output — Delivered in [[CONFIRM: formats, e.g. “JPEG and PNG with transparent backgrounds for compositing”]] at print-ready resolution.
Outcome
The visuals were deployed across [[CONFIRM: actual channels — e.g. “the project marketing website, printed sales brochures, and a show-suite digital display”]]. [[CONFIRM: any measurable result — e.g. “The marketing team attributed a significant share of early reservations to the quality of the interior renders” — or remove if no data is available]].
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