Luxury Villa Exterior Rendering
Photoreal exterior visualization of a contemporary luxury villa, showcasing dusk lighting, landscaping, and materiality for pre-sales marketing.
Project overview
This exterior rendering package was created for [[CONFIRM: client type, e.g. “a boutique residential developer”]] to support [[CONFIRM: specific purpose — pre-sales brochures, planning submissions, investor presentation, or marketing collateral]].
The brief called for photoreal imagery that would communicate the design intent of a contemporary villa — clean lines, floor-to-ceiling glazing, natural stone cladding, and an integrated pool terrace — to prospective buyers who had not yet visited the site.
The challenge
The architect’s design featured [[CONFIRM: specific architectural features or design challenges — e.g. cantilevered volumes, reflective facades, steep-slope site context]]. Capturing these elements convincingly required careful attention to:
- Material accuracy — ensuring stone, timber, and glass read correctly under natural light.
- Landscaping context — the villa sits within [[CONFIRM: landscape context, e.g. “a Mediterranean hillside” or “a suburban plot with mature trees”]].
- Lighting mood — the client specifically requested dusk and golden-hour variations to evoke a lifestyle narrative rather than a technical drawing.
What we delivered
| Deliverable | Details |
|---|---|
| Exterior stills | [[CONFIRM: number of final images, e.g. “4 photoreal stills”]] |
| Viewpoints | [[CONFIRM: e.g. “Street approach, aerial, pool terrace, garden view”]] |
| Lighting variants | [[CONFIRM: e.g. “Day and dusk versions for each viewpoint”]] |
| Resolution | [[CONFIRM: final output resolution, e.g. “6000 x 4000 px, print-ready”]] |
| Turnaround | [[CONFIRM: total project duration, e.g. “10 working days from model receipt”]] |
Process
- Briefing and reference gathering — We reviewed architectural drawings, material specifications, and the client’s visual references to align on mood, camera angles, and level of detail.
- Scene setup and modelling — The 3D scene was built from [[CONFIRM: source files, e.g. “SketchUp model and AutoCAD plans”]] supplied by the design team. Landscaping and site context were developed in-house.
- Lighting and material development — Multiple lighting studies were produced to compare daylight and dusk atmospheres before committing to final renders.
- Review rounds — [[CONFIRM: number of revision rounds included, e.g. “Two rounds of revisions”]] were included, covering camera adjustments, material swaps, and landscaping refinements.
- Final delivery — High-resolution images were delivered in [[CONFIRM: file formats, e.g. “TIFF and JPEG formats”]], ready for print and digital use.
Outcome
The rendered images were used for [[CONFIRM: actual usage — e.g. “the project’s pre-sales brochure and website,” “a planning application submission,” or “investor pitch materials”]]. [[CONFIRM: any measurable outcome — e.g. “The developer reported that the visuals contributed to securing X% of pre-sales before construction began” — or remove this sentence if no outcome data is available]].
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