Rawreth Lane Rayleigh 0306
Contemporary Single Family Visualization
White rendered two-story home in Essex with large bifold glass doors at rear, dark roof tiles, and patio area with festoon lights.
Project Overview
Rawreth Lane Rayleigh 0306 wasn’t just another rendering job — it was a visual campaign. The residential architect needed 2 views that could work across presentations, print materials, and digital marketing simultaneously.
White rendered two-story home in Essex with large bifold glass doors at rear, dark roof tiles, and patio area with festoon lights.
The Challenge
At 2 deliverables, there’s a real risk of redundancy — views that look too similar or don’t add new information. We planned the camera positions deliberately so every image earned its place in the set.
The design was still evolving when we started. We had to build a model flexible enough to absorb changes mid-stream without derailing the production schedule.
Our Approach
We ran the first round of test renders at reduced resolution to get quick feedback on composition, materials, and overall mood. This let us catch issues early when changes were cheap, not late when they weren’t.
Lighting development ran parallel to the modelling. We tested multiple Daylight, Dusk / Twilight setups early — before the geometry was even finished — so we could lock in the mood and atmosphere without burning production time later.
Material selection was hands-on. We sourced textures from manufacturer libraries and matched them against the specification documents. Where specs were ambiguous, we sent samples to the residential architect for sign-off before rendering.
The Result
All 2 images were delivered on schedule within 1-2 weeks. The residential architect has used the package across their website, printed materials, and investor presentations.
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