Project 91 Colonial Brick Townhouse

Project Overview

We approached Project 91 Colonial Brick Townhouse knowing the custom home builder had a tight window and high expectations. 2 exterior views needed to cover front-elevation, corner-view perspectives — and each one had to stand on its own.

Front elevation of a brick colonial townhouse with green louvered shutters, wrought-iron fence, chimney, and mature tree canopy.

The Challenge

Getting the materials right was non-negotiable. The custom home builder had specific finishes in mind, and anything that read as ‘generic CG’ would undermine the credibility of the entire package.

Balancing aesthetics with accuracy is always the tension in this work. The custom home builder wanted images that looked aspirational — but the architects needed every proportion, setback, and material call to be precisely as drawn.

Our Approach

We ran the first round of test renders at reduced resolution to get quick feedback on composition, materials, and overall mood. This let us catch issues early when changes were cheap, not late when they weren’t.

We leaned on physically-based rendering throughout. Every material — glass, stone, metal, timber — was defined by real-world optical properties. That’s what makes the difference between a render that looks ‘nice’ and one that looks true.

Lighting development ran parallel to the modelling. We tested multiple Daylight setups early — before the geometry was even finished — so we could lock in the mood and atmosphere without burning production time later.

The Result

The full set of 2 renders was delivered within 1-2 weeks. Hero images went out first for early marketing, with the complete gallery following shortly after for the project website and brochure.

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