Project 35 Cape Cod Colonial
Colonial Single Family Visualization
Duplicate of 35 NI view 1; same Cape Cod colonial with shingle siding, two-car garage, and chimney at twilight.
Project Overview
When the real estate developer engaged us for Project 35 Cape Cod Colonial, they were clear about the deliverables: 2 high-resolution exterior views that could serve double duty — design review today, sales collateral tomorrow.
Duplicate of 35 NI view 1; same Cape Cod colonial with shingle siding, two-car garage, and chimney at twilight.
The Challenge
Stakeholder alignment was part of the challenge. Multiple decision-makers had different priorities for what the renders should emphasise, and we had to find compositions that satisfied all of them without diluting any single perspective.
Balancing aesthetics with accuracy is always the tension in this work. The real estate developer wanted images that looked aspirational — but the architects needed every proportion, setback, and material call to be precisely as drawn.
Our Approach
The modelling phase was methodical. We built the geometry from the architectural plans, cross-referencing elevations and sections to catch anything that might read differently in three dimensions than it does on paper.
We ran the first round of test renders at reduced resolution to get quick feedback on composition, materials, and overall mood. This let us catch issues early when changes were cheap, not late when they weren’t.
Landscape and entourage came last but mattered enormously. Trees, people, vehicles, sky — these contextual elements are what make a render feel like a photograph instead of a diagram.
The Result
The 2 renders were handed over within 1-2 weeks — each optimised for its intended use, from large-format print to responsive web display.
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