Modern Farmhouse Poolside

Project Overview

For the residential architect behind Modern Farmhouse Poolside, visualization wasn’t a nice-to-have — it was the centrepiece of their go-to-market strategy. We produced 2 visualizations to match that ambition.

Front of modern farmhouse with white and gray board-and-batten, steep gable forms, stone base, large windows, attached garage.

The Challenge

At 2 deliverables, there’s a real risk of redundancy — views that look too similar or don’t add new information. We planned the camera positions deliberately so every image earned its place in the set.

The project site has strong character — mature trees, sloping terrain, established neighbours. Ignoring that context would have produced renders that felt disconnected from reality. We had to model the environment as carefully as the building itself.

Our Approach

We shared work-in-progress renders with the residential architect at two key milestones: after initial composition lock and after material refinement. Both rounds stayed tight — targeted feedback, fast turnarounds.

Material selection was hands-on. We sourced textures from manufacturer libraries and matched them against the specification documents. Where specs were ambiguous, we sent samples to the residential architect for sign-off before rendering.

Camera positions were planned, not improvised. We mapped out eye-level angles based on the project’s strongest design moments, then refined framing through a series of grey-shaded test renders before committing to final production.

The Result

Production closed within 1-2 weeks. The hero image is now the signature visual for Modern Farmhouse Poolside, and the supporting gallery views have been deployed across the residential architect’s marketing channels.

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