Fresh Meadow Ranch 216
Mid-Century Ranch Visualization
Sprawling mid-century brick ranch home at Fresh Meadow with large rear windows, covered patio with umbrella, chimney, and manicured lawn at golden hour.
Project Overview
3 renders. Minneapolis, MN. A luxury home project called Fresh Meadow Ranch 216 that the private homeowner needed visualized before ground broke. That was the starting point.
Sprawling mid-century brick ranch home at Fresh Meadow with large rear windows, covered patio with umbrella, chimney, and manicured lawn at golden hour.
The Challenge
Each viewpoint served a different audience. The hero shot needed marketing punch. The detail views needed technical precision. The aerial needed context. Making all of them feel cohesive while serving different purposes was the real puzzle.
Lighting was the quiet challenge here. The private homeowner wanted Daylight, Golden Hour conditions, and getting those to look natural — not staged, not oversaturated — is where a lot of archviz falls flat.
Our Approach
We started where we always start: with the drawings. Every wall thickness, every material notation, every site boundary got translated into the 3D model before we touched a single texture or light.
Camera positions were planned, not improvised. We mapped out rear-elevation, aerial angles based on the project’s strongest design moments, then refined framing through a series of grey-shaded test renders before committing to final production.
We ran the first round of test renders at reduced resolution to get quick feedback on composition, materials, and overall mood. This let us catch issues early when changes were cheap, not late when they weren’t.
The Result
The full set of 3 renders was delivered within 2-3 weeks. Hero images went out first for early marketing, with the complete gallery following shortly after for the project website and brochure.
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