Desert Ranch 111

Project Overview

Desert Ranch 111 started with a conversation about what this luxury home project in Boise, ID needed to communicate. The answer was 2 carefully planned views, each telling a different part of the design story.

Front elevation of a desert contemporary ranch home with stone and stucco cladding, dark garage doors, and xeriscaped front yard with mountain backdrop.

The Challenge

At 2 deliverables, there’s a real risk of redundancy — views that look too similar or don’t add new information. We planned the camera positions deliberately so every image earned its place in the set.

Stakeholder alignment was part of the challenge. Multiple decision-makers had different priorities for what the renders should emphasise, and we had to find compositions that satisfied all of them without diluting any single perspective.

Our Approach

We leaned on physically-based rendering throughout. Every material — glass, stone, metal, timber — was defined by real-world optical properties. That’s what makes the difference between a render that looks ‘nice’ and one that looks true.

The modelling phase was methodical. We built the geometry from the architectural plans, cross-referencing elevations and sections to catch anything that might read differently in three dimensions than it does on paper.

Material selection was hands-on. We sourced textures from manufacturer libraries and matched them against the specification documents. Where specs were ambiguous, we sent samples to the real estate developer for sign-off before rendering.

The Result

We wrapped production within 1-2 weeks, delivering 2 final renders optimised for both digital and print. The hero shot leads the project’s marketing, and the gallery views round out the full story.

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