Cream Traditional 24
Traditional Single Family Visualization
Rear view of a cream-sided traditional two-story home with pergola-covered patio, bay windows, and lush garden setting.
Project Overview
3 renders. Liverpool, UK. A luxury home project called Cream Traditional 24 that the private homeowner needed visualized before ground broke. That was the starting point.
Rear view of a cream-sided traditional two-story home with pergola-covered patio, bay windows, and lush garden setting.
The Challenge
At 3 deliverables, there’s a real risk of redundancy — views that look too similar or don’t add new information. We planned the camera positions deliberately so every image earned its place in the set.
The design was still evolving when we started. We had to build a model flexible enough to absorb changes mid-stream without derailing the production schedule.
Our Approach
The rendering pipeline was set up to handle 3 outputs efficiently. Shared lighting rigs, consistent material libraries, and a standardised colour pipeline meant every image maintained the same visual standard.
We shared work-in-progress renders with the private homeowner at two key milestones: after initial composition lock and after material refinement. Both rounds stayed tight — targeted feedback, fast turnarounds.
Lighting development ran parallel to the modelling. We tested multiple Daylight setups early — before the geometry was even finished — so we could lock in the mood and atmosphere without burning production time later.
The Result
The 3 renders were handed over within 2-3 weeks — each optimised for its intended use, from large-format print to responsive web display.
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