Craftsman Townhouse Row 122
Craftsman Townhouse Visualization
Row of craftsman-style brick townhouses with attached garages, steep gabled roofs, and street-level perspective showing multiple units.
Project Overview
Every project has a story. For Craftsman Townhouse Row 122, we told it across 2 visualizations — from the signature hero shot that anchors the branding down to the granular views that satisfy technical reviewers.
Row of craftsman-style brick townhouses with attached garages, steep gabled roofs, and street-level perspective showing multiple units.
The Challenge
Stakeholder alignment was part of the challenge. Multiple decision-makers had different priorities for what the renders should emphasise, and we had to find compositions that satisfied all of them without diluting any single perspective.
The design language was distinctive — a mix of forms and materials that doesn’t photograph itself. Translating that into a render that feels lived-in rather than clinical took several rounds of material and lighting refinement.
Our Approach
The rendering pipeline was set up to handle 2 outputs efficiently. Shared lighting rigs, consistent material libraries, and a standardised colour pipeline meant every image maintained the same visual standard.
We shared work-in-progress renders with the custom home builder at two key milestones: after initial composition lock and after material refinement. Both rounds stayed tight — targeted feedback, fast turnarounds.
We leaned on physically-based rendering throughout. Every material — glass, stone, metal, timber — was defined by real-world optical properties. That’s what makes the difference between a render that looks ‘nice’ and one that looks true.
The Result
We delivered the complete package of 2 renders within the agreed 1-2 weeks window. The custom home builder confirmed the images are now central to their sales and approval materials.
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