Project Chp Medical

Project Overview

Project Chp Medical started with a conversation about what this institutional project in Palm Beach, FL needed to communicate. The answer was 2 carefully planned views, each telling a different part of the design story.

Large modern medical/healthcare office building with white panel facade, extensive glass curtain wall at lower levels, ‘chp’ red logo/signage.

The Challenge

The design language was distinctive — a mix of forms and materials that doesn’t photograph itself. Translating that into a render that feels lived-in rather than clinical took several rounds of material and lighting refinement.

The timeline was compressed. The healthcare organization had a launch date that wasn’t moving, which meant our production schedule had zero slack for extended revision cycles.

Our Approach

We shared work-in-progress renders with the healthcare organization at two key milestones: after initial composition lock and after material refinement. Both rounds stayed tight — targeted feedback, fast turnarounds.

We ran the first round of test renders at reduced resolution to get quick feedback on composition, materials, and overall mood. This let us catch issues early when changes were cheap, not late when they weren’t.

We leaned on physically-based rendering throughout. Every material — glass, stone, metal, timber — was defined by real-world optical properties. That’s what makes the difference between a render that looks ‘nice’ and one that looks true.

The Result

We wrapped production within 2-3 weeks, delivering 2 final renders optimised for both digital and print. The hero shot leads the project’s marketing, and the gallery views round out the full story.

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