Celebration of Life Center

Project Overview

Celebration of Life Center wasn’t just another rendering job — it was a visual campaign. The event venue developer needed 3 views that could work across presentations, print materials, and digital marketing simultaneously.

Reception lobby for Celebration of Life Center with double-height atrium, wooden reception desk, sculptural bird-like flying decorations, wood slat accent walls, marble flooring, seating areas, fireplace.

The Challenge

The design language was distinctive — a mix of forms and materials that doesn’t photograph itself. Translating that into a render that feels lived-in rather than clinical took several rounds of material and lighting refinement.

At 3 deliverables, there’s a real risk of redundancy — views that look too similar or don’t add new information. We planned the camera positions deliberately so every image earned its place in the set.

Our Approach

Feedback cycles were structured. We presented renders in context — placed into the marketing layout or presentation deck — so the event venue developer could evaluate them as their audience would see them, not as isolated files on a white background.

We shared work-in-progress renders with the event venue developer at two key milestones: after initial composition lock and after material refinement. Both rounds stayed tight — targeted feedback, fast turnarounds.

Landscape and entourage came last but mattered enormously. Trees, people, vehicles, sky — these contextual elements are what make a render feel like a photograph instead of a diagram.

The Result

All 3 images were delivered on schedule within 2-3 weeks. The event venue developer has used the package across their website, printed materials, and investor presentations.

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