82 Hotel Lobby

Project Overview

The hotel management group came to us mid-design with 82 Hotel Lobby, a hospitality interior project in London, UK. They needed 2 images that could work for client presentations now and marketing materials later.

Hotel lobby with reception desk, wooden ceiling grid detail, patterned orange rug, grey upholstered seating, marble counter at reception.

The Challenge

The project site has strong character — mature trees, sloping terrain, established neighbours. Ignoring that context would have produced renders that felt disconnected from reality. We had to model the environment as carefully as the building itself.

Balancing aesthetics with accuracy is always the tension in this work. The hotel management group wanted images that looked aspirational — but the architects needed every proportion, setback, and material call to be precisely as drawn.

Our Approach

We started where we always start: with the drawings. Every wall thickness, every material notation, every site boundary got translated into the 3D model before we touched a single texture or light.

We shared work-in-progress renders with the hotel management group at two key milestones: after initial composition lock and after material refinement. Both rounds stayed tight — targeted feedback, fast turnarounds.

We leaned on physically-based rendering throughout. Every material — glass, stone, metal, timber — was defined by real-world optical properties. That’s what makes the difference between a render that looks ‘nice’ and one that looks true.

The Result

The full set of 2 renders was delivered within 1-2 weeks. Hero images went out first for early marketing, with the complete gallery following shortly after for the project website and brochure.

Got a project that needs this kind of visual clarity? Get in touch or see more examples.