109 Event Venue Interiors
Contemporary Bar Visualization
Open lobby/dining area with donor wall display featuring inspirational words. Booth seating along the wall with pendant lights. Glass doors lead to an exterior area. Clearly a community or nonprofit venue.
Project Overview
The event venue developer came to us mid-design with 109 Event Venue Interiors, a hospitality interior project in Amsterdam, Netherlands. They needed 3 images that could work for client presentations now and marketing materials later.
Open lobby/dining area with donor wall display featuring inspirational words.
The Challenge
Balancing aesthetics with accuracy is always the tension in this work. The event venue developer wanted images that looked aspirational — but the architects needed every proportion, setback, and material call to be precisely as drawn.
The timeline was compressed. The event venue developer had a launch date that wasn’t moving, which meant our production schedule had zero slack for extended revision cycles.
Our Approach
Camera positions were planned, not improvised. We mapped out eye-level angles based on the project’s strongest design moments, then refined framing through a series of grey-shaded test renders before committing to final production.
Landscape and entourage came last but mattered enormously. Trees, people, vehicles, sky — these contextual elements are what make a render feel like a photograph instead of a diagram.
Feedback cycles were structured. We presented renders in context — placed into the marketing layout or presentation deck — so the event venue developer could evaluate them as their audience would see them, not as isolated files on a white background.
The Result
The 3 renders were handed over within 2-3 weeks — each optimised for its intended use, from large-format print to responsive web display.
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