Frini Towers

Project Overview

Frini Towers is a commercial project in Amsterdam, Netherlands where the design speaks through its details. The commercial real estate developer asked us for 2 views that would let those details do the talking.

3D aerial render of twin high-rise towers at dusk with warm interior illumination, ornate stone-clad facades with pointed tower caps, circular entry drive with landscaping, urban context with surrounding buildings visible, dramatic lighting.

The Challenge

One of the trickier aspects was environmental context. A building doesn’t exist in a vacuum, and placing this commercial design convincingly into its Amsterdam, Netherlands surroundings required careful attention to vegetation, street furniture, lighting conditions, and neighbouring structures.

The design was still evolving when we started. We had to build a model flexible enough to absorb changes mid-stream without derailing the production schedule.

Our Approach

Lighting development ran parallel to the modelling. We tested multiple Daytime, Dusk / Twilight setups early — before the geometry was even finished — so we could lock in the mood and atmosphere without burning production time later.

Camera positions were planned, not improvised. We mapped out eye-level, birds-eye angles based on the project’s strongest design moments, then refined framing through a series of grey-shaded test renders before committing to final production.

We leaned on physically-based rendering throughout. Every material — glass, stone, metal, timber — was defined by real-world optical properties. That’s what makes the difference between a render that looks ‘nice’ and one that looks true.

The Result

We wrapped production within 1-2 weeks, delivering 2 final renders optimised for both digital and print. The hero shot leads the project’s marketing, and the gallery views round out the full story.

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