Brick Midrise Entrance

Project Overview

Brick Midrise Entrance wasn’t just another rendering job — it was a visual campaign. The architecture firm needed 2 views that could work across presentations, print materials, and digital marketing simultaneously.

3D aerial render of a 5-story traditional mid-rise building, U-shaped plan with rooftop terrace patio, red brick and cream precast facade, arched entrance feature, green landscaping, residential street context.

The Challenge

The timeline was compressed. The architecture firm had a launch date that wasn’t moving, which meant our production schedule had zero slack for extended revision cycles.

The design language was distinctive — a mix of forms and materials that doesn’t photograph itself. Translating that into a render that feels lived-in rather than clinical took several rounds of material and lighting refinement.

Our Approach

We started where we always start: with the drawings. Every wall thickness, every material notation, every site boundary got translated into the 3D model before we touched a single texture or light.

The rendering pipeline was set up to handle 2 outputs efficiently. Shared lighting rigs, consistent material libraries, and a standardised colour pipeline meant every image maintained the same visual standard.

Feedback cycles were structured. We presented renders in context — placed into the marketing layout or presentation deck — so the architecture firm could evaluate them as their audience would see them, not as isolated files on a white background.

The Result

Production closed within 1-2 weeks. The hero image is now the signature visual for Brick Midrise Entrance, and the supporting gallery views have been deployed across the architecture firm’s marketing channels.

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