Furniture Manufacturers
Seating, tables, storage, and modular systems rendered with material accuracy and brand-consistent lighting — from individual product shots to full room lifestyle compositions.
High-Fidelity Product Visualization for Manufacturers & Design Brands
Product visualization replaces physical photography with precision CGI — faster production, infinite configurations, absolute consistency, and marketing imagery ready before the prototype ships.
Focus Area Catalogues, materials, modular systems
Key Services 1 Core
Primary Concern Catalogue consistency and product launch speed
Your Practice
Understanding Product & Furniture Practice
Product and furniture visualization operates at the intersection of industrial precision and lifestyle aspiration. Every image must be technically accurate to the specification while emotionally compelling to the buyer.
Marketing imagery must be ready before the physical product ships. CGI eliminates the prototype dependency and compresses your timeline to market.
Photography Is a Bottleneck
Physical product shoots require prototype availability, studio bookings, professional styling, and extensive post-production. CGI eliminates the prototype dependency and compresses your timeline to market.
Infinite Configurations, Finite Budget
Modular systems, configurable products, and extensive material options create hundreds of SKU combinations. Photographing every variant is impractical. CGI renders scale to meet the full catalog.
Absolute Consistency Required
Product catalogs demand identical lighting, color accuracy, and composition across every image. Physical shoots introduce environmental variability. CGI provides the controlled environment catalogs require.
Speed to Market Matters
Product launches are tied to trade shows, seasonal collections, and retailer deadlines. Marketing imagery must be ready before the physical product ships — CGI makes that possible.
Brand Visual Language
Your catalog is your brand. Lighting style, background treatment, composition rules, and color grading must be consistent and distinctive. We build and maintain your brand's visual template.
1000+Product SKUs visualized
72Configurations from one base model
3xFaster than traditional photography
Capabilities
Technical Capabilities
SolidWorks ImportRhino IntegrationSTEP/IGES FilesPantone Color MatchingAutomated Material SwapsStudio Lighting RigsLifestyle Scene BuildingE-Commerce Formats360° TurntablesConfigurator Assets
Production Pipeline
Advanced Workflow
Asset & Brief Intake
- CAD/3D file ingestion — SolidWorks, Rhino, STEP, OBJ
- Technical drawing interpretation when 3D files unavailable
- Material specification and physical sample review
- Brand guideline and catalog template analysis
Product Modeling
- Geometry optimization for rendering fidelity
- Material surface mapping with physical accuracy
- Configurable module assembly for variant production
- Upholstery and soft material draping simulation
Scene & Lighting
- Studio lighting rig creation — consistent across catalog
- Lifestyle scene building per brand positioning
- Clean background variants — white, grey, gradient
- Natural environment scenes for outdoor product lines
Batch Production
- Automated material swap pipeline for variant efficiency
- Consistent composition templates for catalog uniformity
- E-commerce format optimization — web, mobile, marketplace
- Animation and turntable sequences for digital platforms
Specializations
Specializations
Lighting Design Brands
Luminaire visualization requiring accurate light emission simulation, material finish differentiation, and both studio-isolated and in-situ lifestyle rendering.
Surface & Material Producers
Tile, stone, wood, and surface material visualization showing texture, pattern repeat, color accuracy, and application context for specification guides and sales collateral.
Outdoor & Garden
Outdoor furniture and landscape products rendered in natural environments with weather-appropriate lighting, vegetation context, and the material durability that outdoor applications demand.
Services
Relevant Services
Lifestyle Rendering
Products shown in lifestyle settings — residential, commercial, or hospitality interiors that communicate brand positioning and usage context.
Learn MoreExterior Context Rendering
Outdoor furniture and products visualized in garden, terrace, and patio settings with natural lighting and landscape context.
Learn MoreProduct Animation
360-degree turntables, assembly sequences, and configurator animations for websites, trade shows, and digital retail platforms.
Learn MorePortfolio
See It in Action
Showing 12 projects
How It Works
Our Process
CAD Ingestion
We work from SolidWorks, Rhino, STEP, or OBJ files — or build models from technical drawings and reference photography.
Material Calibration
Digital materials calibrated against physical samples, Pantone references, or manufacturer specifications for catalogue-grade accuracy.
Batch Production
Consistent lighting rigs, automated material swaps, and standardized composition templates for efficient high-volume catalogue output.
FAQ
Frequently Asked Questions
Can you work from our existing 3D product models?
Yes. We accept SolidWorks, Rhino, Blender, 3ds Max, STEP, IGES, OBJ, and FBX formats. We optimize geometry for rendering while preserving design accuracy and dimensional precision.
How do you ensure colour accuracy across the catalogue?
We use calibrated lighting rigs and reference physical samples or Pantone/RAL values. A master lighting template is established and applied consistently across all catalogue images for absolute uniformity.
Can you produce white-background product shots?
Yes. We produce clean studio-style product renders on white, grey, or custom-colour backgrounds suitable for e-commerce platforms, specification sheets, and product catalogue layouts.
What about modular system configurations?
We build modular systems as configurable 3D assemblies. Once base modules are built, producing new configurations — different sizes, materials, arrangements — is fast and cost-effective.
Can renders be ready before the physical product?
Yes. This is one of the primary advantages of CGI for product launches. We produce marketing imagery from CAD files months before the physical product is manufactured — enabling pre-launch marketing and pre-orders.
Ready to scale your product visualization?
Let's discuss how CGI can replace photography bottlenecks and deliver catalogue-ready imagery before your product ships.
