Red Stucco Mixed Use — Case Study
Red stucco and dark brick two-story building with peaked roof, garage bays at ground level, and street-side context.
Client
Mies Design Group
Industry
Retail & Mixed-Use Development
Objective
Design visualization and marketing collateral for a retail & mixed-use development project in Amsterdam, Netherlands
Deliverables
4 photorealistic exterior renders across corner-view, birds-eye viewpoints
Project Overview
When Mies Design Group brought us Red Stucco Mixed Use, the design was nearly complete but the project’s visual identity didn’t exist yet. Our job was to create it — a suite of images that would define how the world first encounters this retail & mixed-use development project.
The Challenge
Several factors made this project demanding. None of them were insurmountable, but together they required careful planning and constant communication.
The material palette was specific and unforgiving. Certain finishes — the way light catches a particular stone, how a timber grain reads at different scales — had to be precise or the entire image would feel off to anyone who knows the real thing.
Scale was deceptive in this project. Spaces that look modest in plan felt expansive in three dimensions, and communicating that spatial quality through a flat image required very deliberate camera work.
Consistency across the full gallery was essential. When someone flips through all the images, they should feel like they’re walking through one coherent place — not looking at renders made by different people on different days.
Our Approach
The 3D model was built methodically from architectural plans, elevations, and sections. We cross-referenced everything to catch discrepancies that could show up as visual errors in the final renders.
Post-production was intentional and restrained — subtle atmospheric haze, corrected colour temperature, refined contrast. The goal was always to enhance realism, not to fabricate it.
Final delivery was staged. Hero images shipped first for immediate marketing use. The complete gallery followed shortly after, formatted for web, print, and presentation deck use.
Camera positions were proposed based on what the architecture does best — the moments where form, material, and light come together most compellingly. We presented grey-shaded compositions for approval before adding materials and entourage.
Material development was a dedicated phase, not an afterthought. We sourced or created every texture to match the specification documents, testing each one under the project’s target lighting conditions before locking it in.
The Result
What started as a visualization brief became the foundation of the project’s brand identity. The renders are the first thing anyone sees when they encounter Red Stucco Mixed Use — and they’re designed to make that first impression count.
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