Nitinbhai Highrise Towers — Case Study
Bird's-eye aerial view of twin 12+ story Indian residential towers in a dense urban context with an elevated metro rail line passing nearby, rooftop greenery, parking podium, and surrounding low-rise
Client
Confidential
Industry
Multi-Family Housing
Objective
Design visualization and marketing collateral for a multi-family housing project in Ahmedabad, India
Deliverables
5 photorealistic exterior renders across front-elevation, birds-eye, corner-view, elevated, courtyard viewpoints
Project Overview
We took on Nitinbhai Highrise Towers knowing it would push our pipeline. A multi-family housing project of this scale needed more than pretty pictures — it needed a visual package that could carry the project’s identity across every touchpoint.
The Challenge
This wasn’t a paint-by-numbers engagement. The complexities showed up early and stayed throughout production.
The material palette was specific and unforgiving. Certain finishes — the way light catches a particular stone, how a timber grain reads at different scales — had to be precise or the entire image would feel off to anyone who knows the real thing.
Scale was deceptive in this project. Spaces that look modest in plan felt expansive in three dimensions, and communicating that spatial quality through a flat image required very deliberate camera work.
Consistency across the full gallery was essential. When someone flips through all the images, they should feel like they’re walking through one coherent place — not looking at renders made by different people on different days.
Our Approach
Final delivery was staged. Hero images shipped first for immediate marketing use. The complete gallery followed shortly after, formatted for web, print, and presentation deck use.
The 3D model was built methodically from architectural plans, elevations, and sections. We cross-referenced everything to catch discrepancies that could show up as visual errors in the final renders.
Lighting studies came early. We rendered quick test frames at multiple times of day and in multiple weather conditions, then presented options to the Confidential so the mood was locked before we invested in final-quality production.
Material development was a dedicated phase, not an afterthought. We sourced or created every texture to match the specification documents, testing each one under the project’s target lighting conditions before locking it in.
Landscape and context modelling happened in parallel with the architecture. Trees, ground cover, street furniture, and sky were all custom-built for this project’s specific location and character.
The Result
The delivered visualization package has become the primary visual identity for Nitinbhai Highrise Towers. It’s used across the project website, investor materials, printed brochures, and social media — a single visual language that holds together across every format.
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