Sanjjev Contemporary Indian Villa — Case Study
3D render of large two-story contemporary villa with white stucco, dark brick accents, decorative copper/terracotta screens, green roof areas, pergola, terraced garden. Part of sanjjev series (views 3
Client
Confidential
Industry
Luxury Residential Architecture
Objective
Design visualization and marketing collateral for a luxury residential architecture project in Mumbai, India
Deliverables
8 photorealistic exterior renders across eye-level, elevated viewpoints
Project Overview
The brief for Sanjjev Contemporary Indian Villa was clear in its ambition: produce a visualization set that does justice to a luxury residential architecture design the Confidential had spent months refining. No shortcuts, no generic fills, no stock-library greenery.
The Challenge
Several factors made this project demanding. None of them were insurmountable, but together they required careful planning and constant communication.
Consistency across the full gallery was essential. When someone flips through all the images, they should feel like they’re walking through one coherent place — not looking at renders made by different people on different days.
The material palette was specific and unforgiving. Certain finishes — the way light catches a particular stone, how a timber grain reads at different scales — had to be precise or the entire image would feel off to anyone who knows the real thing.
The design had details that only become visible at close range — joinery, hardware, texture variation. These details are exactly what separates a good render from a great one, and the Confidential knew it.
Our Approach
We started with an extended briefing — not just the drawings, but the thinking behind them. Understanding why the architect made certain material choices or oriented spaces in a particular way informed every creative decision downstream.
Final delivery was staged. Hero images shipped first for immediate marketing use. The complete gallery followed shortly after, formatted for web, print, and presentation deck use.
Landscape and context modelling happened in parallel with the architecture. Trees, ground cover, street furniture, and sky were all custom-built for this project’s specific location and character.
We delivered work-in-progress renders at two structured milestones. The first review caught composition and material issues. The second refined atmosphere and detail. By the time we hit final production, there were no surprises.
Lighting studies came early. We rendered quick test frames at multiple times of day and in multiple weather conditions, then presented options to the Confidential so the mood was locked before we invested in final-quality production.
The Result
The final set of images now anchors the Confidential’s entire communication strategy for this project. From the hero shot on the homepage to the detail views in the brochure, every image has a specific job and does it well.
If this is the kind of quality you’re after, start a conversation with us. Or explore the full portfolio.
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