Hans Rustic Retreat — Case Study
Rustic modern home with exposed timber trusses over garage, standing seam metal roof, dark wood siding, natural stone accents. White SUV in driveway. Dense green surroundings.
Client
Kahn Architects
Industry
Luxury Residential Architecture
Objective
Design visualization and marketing collateral for a luxury residential architecture project in Fort Worth, TX
Deliverables
5 photorealistic exterior renders across eye-level, bird-eye viewpoints
Project Overview
This is one of those projects where the visualization had to work as hard as the design itself. Hans Rustic Retreat came to us when the Kahn Architects needed images that could move a luxury residential architecture project through approvals, into marketing, and onto investors’ desks — all at once.
The Challenge
The challenges here were layered. Some were technical, some were practical, and some came down to managing expectations across multiple stakeholders who each wanted the renders to do something slightly different.
Scale was deceptive in this project. Spaces that look modest in plan felt expansive in three dimensions, and communicating that spatial quality through a flat image required very deliberate camera work.
The design had details that only become visible at close range — joinery, hardware, texture variation. These details are exactly what separates a good render from a great one, and the Kahn Architects knew it.
Consistency across the full gallery was essential. When someone flips through all the images, they should feel like they’re walking through one coherent place — not looking at renders made by different people on different days.
Our Approach
We started with an extended briefing — not just the drawings, but the thinking behind them. Understanding why the architect made certain material choices or oriented spaces in a particular way informed every creative decision downstream.
Final delivery was staged. Hero images shipped first for immediate marketing use. The complete gallery followed shortly after, formatted for web, print, and presentation deck use.
Landscape and context modelling happened in parallel with the architecture. Trees, ground cover, street furniture, and sky were all custom-built for this project’s specific location and character.
Camera positions were proposed based on what the architecture does best — the moments where form, material, and light come together most compellingly. We presented grey-shaded compositions for approval before adding materials and entourage.
The 3D model was built methodically from architectural plans, elevations, and sections. We cross-referenced everything to catch discrepancies that could show up as visual errors in the final renders.
The Result
The final set of images now anchors the Kahn Architects’s entire communication strategy for this project. From the hero shot on the homepage to the detail views in the brochure, every image has a specific job and does it well.
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