Contemporary Stone Villa — Case Study
Contemporary two-story stone-clad residence, flat and angled rooflines, pool side view, metal pergola balcony, lush hedged gardens
Client
Confidential
Industry
Luxury Residential Architecture
Objective
Design visualization and marketing collateral for a luxury residential architecture project in Birmingham, UK
Deliverables
4 photorealistic exterior renders across eye-level viewpoints
Project Overview
We took on Contemporary Stone Villa knowing it would push our pipeline. A luxury residential architecture project of this scale needed more than pretty pictures — it needed a visual package that could carry the project’s identity across every touchpoint.
The Challenge
Several factors made this project demanding. None of them were insurmountable, but together they required careful planning and constant communication.
Multiple audiences meant multiple priorities. The investor deck needed aspiration. The planning submission needed accuracy. The marketing brochure needed lifestyle. One set of images, three different jobs.
The timeline left no room for extended back-and-forth. We had to get close on the first pass, which meant front-loading our understanding of the design intent before touching a single pixel.
The design had details that only become visible at close range — joinery, hardware, texture variation. These details are exactly what separates a good render from a great one, and the Confidential knew it.
Our Approach
The 3D model was built methodically from architectural plans, elevations, and sections. We cross-referenced everything to catch discrepancies that could show up as visual errors in the final renders.
Material development was a dedicated phase, not an afterthought. We sourced or created every texture to match the specification documents, testing each one under the project’s target lighting conditions before locking it in.
Landscape and context modelling happened in parallel with the architecture. Trees, ground cover, street furniture, and sky were all custom-built for this project’s specific location and character.
Post-production was intentional and restrained — subtle atmospheric haze, corrected colour temperature, refined contrast. The goal was always to enhance realism, not to fabricate it.
Lighting studies came early. We rendered quick test frames at multiple times of day and in multiple weather conditions, then presented options to the Confidential so the mood was locked before we invested in final-quality production.
The Result
Since delivery, the renders have done exactly what they were designed to do: move the project forward. They’ve supported planning approvals, buyer confidence, and marketing campaigns — sometimes all in the same week.
Working on something similar? Let’s talk about your project — or browse more of our work.
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