Barn Style Contemporary 118 — Case Study
Primary front view of the barn-style contemporary home showing glass carport, timber and dark metal cladding, with people at the entrance.
Client
Henderson + Associates
Industry
Luxury Residential Architecture
Objective
Design visualization and marketing collateral for a luxury residential architecture project in Seattle, WA
Deliverables
5 photorealistic exterior renders across aerial, front-elevation, corner-view, side-elevation viewpoints
Project Overview
This is one of those projects where the visualization had to work as hard as the design itself. Barn Style Contemporary 118 came to us when the Henderson + Associates needed images that could move a luxury residential architecture project through approvals, into marketing, and onto investors’ desks — all at once.
The Challenge
Several factors made this project demanding. None of them were insurmountable, but together they required careful planning and constant communication.
Environmental context was critical. This project doesn’t exist on a white background — it sits in a real place with real neighbours, real vegetation, real light. Getting that wrong would make even perfect architecture look like a toy model.
Scale was deceptive in this project. Spaces that look modest in plan felt expansive in three dimensions, and communicating that spatial quality through a flat image required very deliberate camera work.
Multiple audiences meant multiple priorities. The investor deck needed aspiration. The planning submission needed accuracy. The marketing brochure needed lifestyle. One set of images, three different jobs.
Our Approach
The 3D model was built methodically from architectural plans, elevations, and sections. We cross-referenced everything to catch discrepancies that could show up as visual errors in the final renders.
Post-production was intentional and restrained — subtle atmospheric haze, corrected colour temperature, refined contrast. The goal was always to enhance realism, not to fabricate it.
We started with an extended briefing — not just the drawings, but the thinking behind them. Understanding why the architect made certain material choices or oriented spaces in a particular way informed every creative decision downstream.
We delivered work-in-progress renders at two structured milestones. The first review caught composition and material issues. The second refined atmosphere and detail. By the time we hit final production, there were no surprises.
Landscape and context modelling happened in parallel with the architecture. Trees, ground cover, street furniture, and sky were all custom-built for this project’s specific location and character.
The Result
What started as a visualization brief became the foundation of the project’s brand identity. The renders are the first thing anyone sees when they encounter Barn Style Contemporary 118 — and they’re designed to make that first impression count.
Need renders for your own project? Tell us about it — we’d like to hear what you’re working on. Or see more work like this.
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