Opt1 Green Tile Master Bath — Case Study
Elegant master bathroom with sage-green vertical tile in the shower and tub zone, a built-in soaking tub with marble surround, brass rain showerhead and fixtures, diamond-patterned window grilles, and
Client
Gehry Design Group
Industry
Kitchen & Bath Design
Objective
Design visualization and marketing collateral for a kitchen & bath design project in Atlanta, GA
Deliverables
4 photorealistic interior renders across corner-view, eye-level viewpoints
Project Overview
Every project has a moment when it shifts from drawings on a screen to something people can actually react to. For Opt1 Green Tile Master Bath, that moment came when we delivered the first hero render and the entire project team’s conversation changed.
The Challenge
This wasn’t a paint-by-numbers engagement. The complexities showed up early and stayed throughout production.
Multiple audiences meant multiple priorities. The investor deck needed aspiration. The planning submission needed accuracy. The marketing brochure needed lifestyle. One set of images, three different jobs.
Consistency across the full gallery was essential. When someone flips through all the images, they should feel like they’re walking through one coherent place — not looking at renders made by different people on different days.
The timeline left no room for extended back-and-forth. We had to get close on the first pass, which meant front-loading our understanding of the design intent before touching a single pixel.
Our Approach
Material development was a dedicated phase, not an afterthought. We sourced or created every texture to match the specification documents, testing each one under the project’s target lighting conditions before locking it in.
Landscape and context modelling happened in parallel with the architecture. Trees, ground cover, street furniture, and sky were all custom-built for this project’s specific location and character.
The 3D model was built methodically from architectural plans, elevations, and sections. We cross-referenced everything to catch discrepancies that could show up as visual errors in the final renders.
Post-production was intentional and restrained — subtle atmospheric haze, corrected colour temperature, refined contrast. The goal was always to enhance realism, not to fabricate it.
We delivered work-in-progress renders at two structured milestones. The first review caught composition and material issues. The second refined atmosphere and detail. By the time we hit final production, there were no surprises.
The Result
The final set of images now anchors the Gehry Design Group’s entire communication strategy for this project. From the hero shot on the homepage to the detail views in the brochure, every image has a specific job and does it well.
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