Project 72 Church Complex — Case Study
Large contemporary church complex with white stone tower featuring cross, dark metal cladding, wood-accented entrance canopy. Parking lot, playground visible on right. Panoramic wide-angle view. Birds
Client
Gehry Architects
Industry
Institutional Architecture
Objective
Design visualization and marketing collateral for a institutional architecture project in Winnipeg, MB
Deliverables
5 photorealistic exterior renders across eye-level viewpoints
Project Overview
When Gehry Architects brought us Project 72 Church Complex, the design was nearly complete but the project’s visual identity didn’t exist yet. Our job was to create it — a suite of images that would define how the world first encounters this institutional architecture project.
The Challenge
The challenges here were layered. Some were technical, some were practical, and some came down to managing expectations across multiple stakeholders who each wanted the renders to do something slightly different.
The design had details that only become visible at close range — joinery, hardware, texture variation. These details are exactly what separates a good render from a great one, and the Gehry Architects knew it.
Scale was deceptive in this project. Spaces that look modest in plan felt expansive in three dimensions, and communicating that spatial quality through a flat image required very deliberate camera work.
Multiple audiences meant multiple priorities. The investor deck needed aspiration. The planning submission needed accuracy. The marketing brochure needed lifestyle. One set of images, three different jobs.
Our Approach
Lighting studies came early. We rendered quick test frames at multiple times of day and in multiple weather conditions, then presented options to the Gehry Architects so the mood was locked before we invested in final-quality production.
Material development was a dedicated phase, not an afterthought. We sourced or created every texture to match the specification documents, testing each one under the project’s target lighting conditions before locking it in.
Landscape and context modelling happened in parallel with the architecture. Trees, ground cover, street furniture, and sky were all custom-built for this project’s specific location and character.
Post-production was intentional and restrained — subtle atmospheric haze, corrected colour temperature, refined contrast. The goal was always to enhance realism, not to fabricate it.
We started with an extended briefing — not just the drawings, but the thinking behind them. Understanding why the architect made certain material choices or oriented spaces in a particular way informed every creative decision downstream.
The Result
The delivered visualization package has become the primary visual identity for Project 72 Church Complex. It’s used across the project website, investor materials, printed brochures, and social media — a single visual language that holds together across every format.
Need renders for your own project? Tell us about it — we’d like to hear what you’re working on. Or see more work like this.
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