Rustic Event Venue — Case Study
Grand lobby with stacked stone fireplace feature wall, double-height windows, crystal tiered chandeliers, rattan and upholstered seating, wood beam ceiling. Transitional rustic-luxury style. Fireplace
Client
Atkins Architects
Industry
Hospitality Interior Design
Objective
Design visualization and marketing collateral for a hospitality interior design project in Boise, ID
Deliverables
4 photorealistic interior renders across eye-level viewpoints
Project Overview
Rustic Event Venue is a hospitality interior design project where the stakes were tangible. The Atkins Architects had a design they believed in, a timeline that wasn’t flexible, and an audience that needed to see what this would actually look like before committing.
The Challenge
Several factors made this project demanding. None of them were insurmountable, but together they required careful planning and constant communication.
Multiple audiences meant multiple priorities. The investor deck needed aspiration. The planning submission needed accuracy. The marketing brochure needed lifestyle. One set of images, three different jobs.
Consistency across the full gallery was essential. When someone flips through all the images, they should feel like they’re walking through one coherent place — not looking at renders made by different people on different days.
The design had details that only become visible at close range — joinery, hardware, texture variation. These details are exactly what separates a good render from a great one, and the Atkins Architects knew it.
Our Approach
Material development was a dedicated phase, not an afterthought. We sourced or created every texture to match the specification documents, testing each one under the project’s target lighting conditions before locking it in.
The 3D model was built methodically from architectural plans, elevations, and sections. We cross-referenced everything to catch discrepancies that could show up as visual errors in the final renders.
Post-production was intentional and restrained — subtle atmospheric haze, corrected colour temperature, refined contrast. The goal was always to enhance realism, not to fabricate it.
Landscape and context modelling happened in parallel with the architecture. Trees, ground cover, street furniture, and sky were all custom-built for this project’s specific location and character.
We delivered work-in-progress renders at two structured milestones. The first review caught composition and material issues. The second refined atmosphere and detail. By the time we hit final production, there were no surprises.
The Result
The delivered visualization package has become the primary visual identity for Rustic Event Venue. It’s used across the project website, investor materials, printed brochures, and social media — a single visual language that holds together across every format.
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Project Gallery
